2 min
On July 24, 2025, Brilianto officially opened its first international franchise in Kuwait, a milestone that marks the beginning of its presence in the Middle East. The agreement with a local company opens a direct channel to a market that values fine jewelry, diamonds of unique origin, personalization, and direct contact with the brand.
A project with vision for the entire Arab world
The new headquarters in Kuwait is the beginning of a project that will bring Brilianto's vision to the entire Arab world. A proposal that combines design, sustainability, and emotion, with jewelry capable of transforming real stories into eternal diamonds and with deep respect for cultures where elegance and craftsmanship hold incalculable value.
How fine jewelry is experienced in the Middle East
In the Middle East, fine jewelry is appreciated as an investment, a form of personal expression, and in many cases, as a legacy passed down from generation to generation. Consumers seek unique pieces with impeccable finishes, exceptional materials, and profound meaning.
Diamonds with soul in the region
The new headquarters in Kuwait represents Brilianto's direct entry into the market, a decisive step to connect with an audience that wants to learn firsthand about the history, origin, and essence of each creation. It will be a strategic hub from which to drive projects, present collections of diamonds of unique origin, and develop new business lines for a rapidly expanding market.
Toward new horizons
This new franchise is the beginning of a path with news for the Middle Eastern audience and new strategic partnerships. Brilianto has collaborated with elite clubs such as FC Barcelona, Real Madrid, Atlético Madrid, RCD Espanyol, SL Benfica, and Arsenal FC, for which it has created collections of diamonds with soul that combine history, emotion, and the highest expression of contemporary jewelry.
With Kuwait as a gateway, Brilianto moves toward a future in which its fine jewelry will inspire new audiences and cultures.