Diamonds have always sparked fascination, and quite a few myths. In this guide, we reveal what’s true and what’s not about some of the most common beliefs surrounding these gems, and how Brilianto’s lab-grown diamonds are reshaping the way we understand fine jewelry.
Why do myths about diamonds persist?
For decades, the world of jewelry has been surrounded by legends and beliefs born from powerful advertising campaigns and misinformation alike. At Brilianto, we aim to dispel these myths and show, through facts and experience, why lab-grown diamonds are just as genuine and valuable as natural ones.
Our mission: innovation and ethical commitment
At Brilianto, we seek to transform fine jewelry through a vision that brings together technology and conscience. We focus on innovation with lab-grown diamonds of unique origin, created from carbon sourced in symbolic places —such as stadium turf— or from materials rich in history and meaning.
At the same time, we promote an ethical model based on transparency, sustainability, and respect for people. Our mission is to create jewelry that stands out not only for its design but also for the values it represents.
Myth 1: “Lab-grown diamonds aren’t real”
Reality:
Lab-grown diamonds have the same crystalline carbon structure as natural ones. The difference lies in how they are formed: some develop under geological pressure, others inside advanced technology reactors. Both undergo rigorous testing and receive IGI certification, which confirms their purity and identical composition.
Myth 2: “Their production is bad for the environment”
Reality:
Producing lab-grown diamonds can generate up to 60% fewer CO₂ emissions than traditional mining, especially when powered by renewable energy. By eliminating the need to dig and move tons of earth, it also reduces the impact on soil and local ecosystems.
Myth 3: “Only natural diamonds have real value”
Reality:
Exclusivity and technology can go hand in hand. Lab-grown diamonds allow complete customization in cut, color, and size, without the limitations of mined diamonds. At Brilianto, we design each piece as a unique creation that combines innovation with timeless elegance.
Myth 4: “They’re not as durable as natural diamonds”
Reality:
Both natural and lab-grown diamonds have a hardness of 10 on the Mohs scale, the highest possible level. This makes them almost impossible to scratch. With basic care, such as regular cleaning and professional checkups, they will retain their brilliance for generations.
Myth 5: “Investing in diamonds is always a good idea”
Reality:
Diamonds are, above all, a luxury jewel, not a liquid financial asset. Their value depends on the 4 Cs—cut, clarity, color, and carat weight—as well as market demand and tax context.
However, when their origin is transparent, their traceability guaranteed, and their production limited, as in the case of Brilianto diamonds, they can gain unique value over time.
If your goal is to diversify investments, other assets may be more suitable. But if you seek a piece with history and character, a diamond remains unmatched.
Comparison: natural vs. lab-grown diamonds
Key differences between natural and lab-grown diamonds at a glance.
Natural diamonds
- Composition: Pure carbon (geological formation)
- Typical certification: GIA, IGI
- Carbon footprint: High (extraction and international logistics)
- Average price: €15,000/ct
- Availability: Limited by deposits
Lab-grown diamonds
- Composition: Pure carbon (technological formation)
- Typical certification: GIA, IGI
- Carbon footprint: Medium to low (synthesis in a controlled environment)
- Average price: €8,000/ct
- Availability: Flexible depending on demand
Not all lab-grown diamonds have a low carbon footprint if the energy used comes from fossil sources. In general, however, their environmental impact is lower than that of mining.
As for their price, it depends on the quality of the diamond, which is determined by the 4 Cs (color, clarity, cut, and carat weight).
IGI certification: a guarantee of quality
The International Gemological Institute (IGI) is a global leader in gemology. Its reports cover the 4 Cs and identify any treatments or irregularities. We recommend consulting the IGI report on lab-grown diamonds, as well as the latest issue of the Journal of Gemmology, which explores their characteristics and certification processes in depth.
Ethics and sustainability at Brilianto
At Brilianto, we see sustainability as an essential part of our work. We produce each diamond using 100% renewable energy and apply circular economy principles whenever possible. In addition, we work exclusively with certified suppliers who ensure fair labor conditions and the responsible use of materials.
This is how we build a more ethical and conscious jewelry model, aligned with the values of our clients.
Frequently asked questions
- Are lab-grown diamonds the same as natural ones?
Yes. Their composition and physical and optical properties are identical. - How can I be sure of their authenticity?
Always ask for the IGI certificate and a detailed report of the 4 Cs. - What is their lifespan?
With minimal care, they will last for generations without losing their brilliance. - How do the 4 Cs affect a lab-grown diamond?
In the same way as natural ones: cut defines brilliance, clarity enhances sparkle, color ensures visual purity, and carat determines size.
The future of your sustainable jewelry
Lab-grown diamonds have revolutionized jewelry by breaking old myths and offering real advantages in sustainability, personalization, and price. At Brilianto, we invite you to explore our exclusive collections and take the next step toward an innovative and responsible kind of luxury.
